Trade Fair News
How is Packaging Reshaping Consumer Experience in Food, Beauty, Pharmaceuticals and Beyond? Secure Your Growth Opportunity at Sino-Pack/PACKINNO 2026!
Publish Date: 2025-12-31
How is Packaging Reshaping Consumer Experience in Food, Beauty, Pharmaceuticals and Beyond?
Secure Your Growth Opportunity at Sino-Pack/PACKINNO 2026!


As the packaging industry undergoes rapid transformation, traditional barriers across the value chain are dissolving. Packaging today goes far beyond protection and containment—it serves as a storytelling medium, enhances user experience, strengthens supply chain integration, and drives sustainability.
How can businesses grasp new trends, integrate resources effectively, and unlock greater value amid new trends and challenges?

From March 4–6, 2026, the China International Exhibition on Packaging Machinery & Materials (Sino-Pack) and China (Guangzhou) International Exhibition on Packaging Products (PACKINNO)—collectively known as Sino-Pack/PACKINNO—will take place at Area B, China Import and Export Fair Complex, Guangzhou. Under the theme “Synergy for Growth”, the show will present a comprehensive view of the global packaging ecosystem.

1. One-Stop Industrial Platform Empowering Innovation
With over 30 years of dedication, Sino-Pack has developed into a cross-sector platform covering the full packaging value chain—from materials and printing to finished products and end-use applications. Visitors can explore cutting-edge equipment, next-generation materials, and integrated solutions that span design, production, application, and marketing. Regardless of the sector, the show offers efficient, cost-effective, and differentiated pathways to innovation.

2. Focused End-Use Applications Driving Market Growth
As the first major packaging event of the year, Sino-Pack 2026 dives deep into key consumer sectors to demonstrate how packaging can drive market expansion.

Food, Beverage & Takeaway: Synergy of Safety, Personalization, and Efficiency
Responding to demand for health, freshness, and customization, the exhibition presents automated line solutions from 【Flexible Food Packaging】 to 【Liquid Packaging & Aseptic Filling】. Zones such as 【Catering Takeaway Packaging】 and 【Soft Food Packaging】 highlight material technologies offering high barrier, microwaveability, active freshness preservation, and eco-friendliness—along with user-friendly designs like easy-open features and precise dosing. Integrated quality control technologies including inline checkweighing and AI vision inspection help brands build safe, efficient, and distinctive packaging systems.

Leading brands such as Want Want, Hsu Fu Chi, Yili, Uni-President, C'estbon, Wahaha, Nestlé, Coca-Cola, Guangzhou Restaurant Group Company Limited, Haidilao, Real KungFu, Luckin Coffee, CHAGEE, HEYTEA, and Nayuki Tea regularly attend to exchange insights and source solutions.



Daily Chemicals and Beauty: Dual Empowerment Through Green Technology and Emotional Value
In a market balancing sustainability and high emotional appeal, packaging directly conveys brand values. The 【Innovative Materials Zone】 will showcase circular solutions like PCR materials and bio-based degradables, while the 【Premium Gift Box Packaging Zone】 will feature innovative structures, unique textures, and premium materials to elevate product aesthetics and functionality. Flexible production technologies and supply chain resources will cater to emerging brands' needs for small-batch and rapid-response manufacturing.

Sino-Pack/PACKINNO remains an essential source of inspiration and resources for industry leaders such as L'Oréal, Procter & Gamble, Unilever, Liby, and Blue Moon.



Pet Packaging: Refined Presentation of Humanized Care and Category Specialization

As the pet economy booms, packaging is advancing toward "humanized" and specialized designs. Tailored to categories like staple food, wet food, and treats, the 【Pet Packaging Zone】 will display automated equipment alongside long-shelf-life solutions such as high-barrier, nitrogen-filled, and light-protected materials, plus convenient portability and precise feeding features. Visual and structural designs will help brands project warm, professional images.

A concurrent Pet-Themed Forum will explore industry trends, consumer insights, and packaging innovations to support sustainable growth.



Pharmaceuticals and Health Products: Innovations in Precision, Safety, and Compliance
Driven by regulations and market premiumization, pharmaceutical packaging emphasizes precise protection and smart traceability. Sino-Pack will display GMP-compliant automated production lines (e.g., blister packing, filling, cartoning) and vision inspection systems for medication safety. It will also showcase high-barrier materials, compliant safety packaging, senior-friendly designs, and traceability technologies such as “one item, one code” to ensure product integrity and brand trust.

Leading brands including Nutrilite, Tong Ren Tang, By-Health, Yang Sheng Tang, and Baiyunshan are expected to attend.



E-Commerce and Logistics: Key Nodes for Smart, Green Supply Chains
To handle massive orders while cutting costs and boosting efficiency, the 【Smart Packaging & Intelligent Logistics Zone】 will showcase warehousing automation technologies—from AI inspection and auto-packing to intelligent sorting. The 【E-commerce Cushioning Packaging Zone】 focuses on innovations in degradable and recyclable green cushioning materials, helping companies build competitive, eco-efficient supply chains.

Industry leaders such as SF Express, JD.com, China Post, Cainiao, and COSCO Shipping will gather to exchange insights and explore collaborations in smart and green logistics.



3. Coding, Marking, and Anti-Counterfeiting Traceability: Protecting Brands and Connecting the Digital Future
In an era of counterfeit risks and channel diversion, coding, marking, and traceability have become cornerstones for safeguarding brand assets and enabling digital marketing. The dedicated 【Coding and Marking Pavilion】 will integrate IoT traceability and digital identification solutions to foster green supply chains, while advanced technologies provide comprehensive anti-counterfeiting protection against fakes and uphold market integrity.

Additionally, the 【Anti-counterfeiting & Traceability Zone】 and 【RFID Smart Zone】 in Hall A will present a full range of materials, equipment, smart packaging, and solutions applied across production, warehousing, and retail—safeguarding brand value and enabling new digital marketing pathways.



4. Global Buyers Gathering: Expand Overseas Opportunities
The show invites 300+ domestic and overseas buyer delegations each year, covering both mature and emerging markets, including Russia, Malaysia, Vietnam, India, Thailand, Philippines, Indonesia, South Korea, Iran, Uzbekistan, Brazil, Spain, UAE, Colombia, Egypt, Bulgaria, Singapore, and Mexico. It is an efficient platform for expanding global business and establishing cross-border partnerships.



5. Forums: Insight into Trends, Shaping the Future
Over 20 concurrent high-level forums will address hot topics such as innovative technology applications, overseas strategies, smart manufacturing, new material trends, and end-industry practices—covering sectors like food, beverages, catering takeaway, robotics, cosmetics, daily chemicals, new materials, and AI design—to help participants track developments and anticipate future directions.



Register Now for Free Admission!
March 4–6, 2026 | China Import and Export Fair Complex (Area B), Guangzhou
Visit Sino-Pack/PACKINNO to witness technological breakthroughs, connect with premium resources, gain market insights, and discover new answers for growth.

Pre-register today to secure your free entry pass.
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