In a major sustainability move, British retail giant M&S has partnered with 2SFG and GPI to develop an innovative food tray that can be recycled as paper without removing its thin plastic lining. The FSC-certified tray is now available in select stores and via Ocado as part of a limited trial to gather consumer feedback.
Packaging Breakthrough: Seamless Paper-Plastic Integration
Andrew Clappen, M&S Food Technical Director, emphasized this tray solves a key recycling pain point: "Our R&D team spent two years perfecting a design that maintains food quality while eliminating the need to separate materials before recycling." The development supports M&S's ambitious Plan A commitment to achieve net zero across its entire supply chain by 2040.
Sustainability Strategy: Testing the Future of Retail Packaging
This pilot program reflects three strategic priorities:
Industry analysts note such "easy-recycle hybrid materials" are becoming essential as the UK Plastic Packaging Tax takes effect. M&S's initiative positions it as a leader in sustainable retail, likely prompting competitors like Tesco to accelerate their own eco-packaging programs.
Source: PackagingNews