The steel base built into previous tubes has been replaced with a paper fibre alternative, which is sealed to the bottom of the pack. As such, the tube is apparently compatible with paper and cardboard recycling once the plastic cover has been removed; the cover can be recycled in the PMD bag in turn.
Furthermore, the pack claims to be completely airtight and offer a 15-month shelf life for the crisps prior to opening.
New machinery will be installed on all production lines for Pringles tubes in Mechelen, Belgium. These are expected to produce over one billion sealed Pringles tubes every year, with the technology expected to roll out to all Pringles production lines in Europe in the coming years – requiring an investment of over €100 million, according to the company.
“As part of our ESG Better Days programme, we have worked hard to improve our environmental footprint,” explains Johan Van Batenburg, director of the Pringles factory in Mechelen. “The Pringles recyclable tube is another step towards sustainable packaging. We learned from the test carried out in 2020 that consumers approve of the new paper tube and we are therefore eager to introduce it to the Belgian market.”
Wim Geens, managing director of Fost Plus, adds: “The old tube was made of different materials (a paper tube with a metal bottom) that could not be separated by the consumer, making the recycling process difficult. The new packaging solves this problem.
“We are proud to be able to support and advise companies in the development of more recyclable packaging. It is important to mention that paper-cardboard is one of the most recycled packaging materials in Belgium: 92% of the packaging in paper-cardboard was recycled in 2021 alone.”
Source: Packaging Europe